fail forward, fail fast, fail better

Ouvrir has a few digital heroes, and some not so digital. Seth Godin, Stephen Covey, Neil Rackham, Joseph Jaffe to name a few. One of our favourite truly social superstars is Erik Qualman of Socialnomics fame. Ouvrir follows the Socialnomics YouTube channel and we loved this quick check-in from Erik, posted yesterday. It is a simple message that does what it says on the tin.

If we are to succeed in social media, as in so many things, we must first fail. More importantly - we must fail forward, fail fast and fail better - in a spirit of good humour and collaboration. We think it's a good message so we're sharing the love.

If you're not familiar with the original Socialnomics video that made Erik famous, check it out here:


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