Business Planning

No plan? No business

Without a plan your business can have no direction, you cannot measure performance against milestones and you'll find it very difficult to lead a team, secure finance or cash flow your business. Your plan doesn't have to be long or complicated (in fact the shorter and simpler the better) but you need a plan none-the-less.

Looking for funding?

If you’re looking for funding or investment for your business, your business plan is essential to communicate to lenders and investors that you, and your business, should be taken seriously. It is the job of you and your business plan to assure lenders and investors your business will be successful and profitable.

At the heart of your business plan is your revenue model, and this will be intrinsically linked to a robust sales and marketing plan. Together, these elements make up your roadmap for success.

Roadmap for success

A complete, thoughtful business plan is one of the most valuable tools in helping you reach your long-term goals. It gives your business direction, defines your objectives, maps-out strategies to achieve your goals and helps you to manage possible bumps in the road. A business plan gives you control of your business.

Business planning may seem overwhelming and time-consuming, but it's one of the most valuable investments you can make. The process is not just about producing a document - it's about getting under the skin of what will make your business tick, and why it will be successful.

The planning process helps you learn about the different forces and factors that may affect your success.

I'm already in business

If you’re already in business, your business plan is an even more useful tool. It helps you take stock of progress, to look from the outside-in, see what’s working and what you could improve. An up-to-date business plan gives you control over your business and your future.

Working with you to deliver a business plan, Sweet will hold your hand on a journey of discovery and affirmation:

  • + No more assumptions. Research your industry, market and competitors.
  • + Create direction. Articulate exactly where you are and where you want to be.
  • + Be prepared. Identify threats and create strategies to avoid/overcome them.
  • + Understand the numbers. Plan cash-flow and determine your break-even point.
  • + Set specific goals. Time-based objectives to manage and measure performance.
  • + Clear decision making. Creating a framework against which decision making becomes easier.

I have a business plan, but it's out of date

You business plan is not a set-and-forget exercise. Your business plan should be live, real-time and organic. Your business, the market, products and services and other circumstances will change and you must be flexible enough to update and refocus your plan accordingly.

Sweet can help write your plan, review or update existing plans and hold you and your leadership team accountable to your business plan.




At Sweet we believe every great relationship begins with getting to know each other. We like to do this over a coffee,
at your place or ours.


Click here to fix a date or Call 1300 662 338

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