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Brand architecture and brand blueprints
Janna has over 20 years’ experience both locally and internationally in the fields of marketing strategy and innovation. She has worked for numerous blue-chip multi-nationals such as Colgate Palmolive, Nestle, Diageo and Coca-Cola as well as having held directorship roles in large Australian brand consultancy firms.
Her area of deep passion is around innovation and the creation of new to world offers that change the way people view various categories. Janna is experienced across a broad array of industries from FMCG, OTC, telecommunications, tourism, liquor and financial services.
Janna’s strengths include a high level of commercial acumen centred on value creation plus deep technical know-how in the fields of marketing strategy and all aspects of innovation. Janna holds a Bachelor of Business Degree from the University of Technology Sydney and a Diploma in Advertising Management from the AGSM.
• Marketing planning
• Market entry and/or expansion plans
• Portfolio strategy
• Brand architecture
• Brand Blueprints (vision, values, identity, essences and value propositions)
• New product/service invention
• Innovation pipeline creation
• Innovation culture and capability training
• Innovation commercialisation process
• Tackling tricky marketing challenges