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New Lady Gaga and Bradley Cooper film, A Star is Born takes helm of weekend box office

Lady Gaga and Bradley Cooper’s new film, A Star is Born, dominated the weekend box office, achieving more than $6m in earnings. The romantic drama is both filmed and produced by Cooper and is based on the life of a musician who falls in love with a struggling artist. Over the weekend it ran across […]

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Former Seven WA and OMD bosses launch Perth based media and marketing consultancy

John Driscoll, the former boss of Seven WA, has joined with Angela Nutton to form Perth based media and marketing consultancy, Longreach Media and Consulting. Driscoll departed Seven WA earlier this year after eight months as CEO while Hutton previously led OMDs West Australian operations. Nutton, who will lead the media division, said:  “Our approach, before […]

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Sony Pictures’ Venom ‘excessively menacing’ movie trailer deemed too violent

Sony Pictures’ trailer for its American superhero film based on the Marvel Comics, Venom, has been banned by the ad watchdog for its trailer which was found to be too violent and “excessively menacing”. The trailer was described as “terrifying”, “frightening” and “distressing”, with one complaint arguing the trailer “shows a horrifying dark image of a […]

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Changing consumer priorities are forcing a marketing rethink, says WPP AUNZ study

The traditional 4Ps of marketing need to be rethought as consumers are changing their attitudes towards ‘protection, privacy and power’, says WPP AUNZ in a survey that found Australians frequently lie about their behaviour and beliefs. WPP AUNZ interviewed 2500 people in its ‘Secrets & Lies, Uncovering the Underbelly of Australia’ survey which analysed the […]

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